This October, two of Malta’s most beloved brands — Benna and Mvintage — joined forces for something truly special. Proudly Maltese and proudly giving back, this collaboration supports Pink October, celebrating women’s strength, resilience, and the importance of early detection in the fight against breast cancer.
The story behind this campaign began with a simple dream. During the launch event, Mvintage founder Krystle Penza shared how her wish to design the Benna milk carton started in an everyday supermarket moment with her daughter. What began as a small idea became a national message of empowerment — proving that with hard work and imagination, nothing is impossible.
“Benna has been nourishing Maltese families for generations, and at Mvintage, our mission has always been to empower women through jewellery with meaning. Today, these two legacies come together to give back to our community — because when Maltese brands stand united, the impact is powerful.”
The launch event brought together media, partners, and representatives from Europa Donna Malta, who shared deeply personal stories of survival and strength. Speakers Francesca and Rowena, both breast cancer survivors, reminded guests that awareness is more than a campaign — it’s about life, resilience, and early detection. Their testimonies moved the audience and set the tone for a campaign rooted in real experiences and hope.
To commemorate this partnership, Mvintage has released two meaningful designs — charms that tell a story of unity and strength:
A playful yet heartfelt tribute to a Maltese icon — the Benna milk carton. Hand-finished with 18k gold plating and hand-painted enamel, this miniature design mirrors the beloved Benna packaging that has graced Maltese breakfast tables for generations. Available for a limited time only, it’s a nostalgic keepsake and the perfect addition to your bracelet — a proud symbol of local heritage and togetherness.
A universal emblem of awareness and hope, honouring survivors and encouraging every woman to take care of her health. Crafted from 316L stainless steel with 18k gold plating, it’s a timeless reminder of courage and compassion.
This collaboration goes beyond jewellery — it’s a movement of solidarity. Everyone in Malta is invited to take part in creating the country’s Gallery of Strength.
Here’s how:
Featured posts will appear on our Stories and Highlights — plus, you could win weekly €20 Mvintage vouchers!
And don’t forget to scan the special Pink October Benna pack to enter and win the grand prize — a €500 Mvintage voucher! Every entry also receives a €10 thank-you voucher to spend on your next Mvintage purchase before the end of October.
No forms. No hassle. Just strength, shared.
Through this collaboration, Benna and Mvintage unite two Maltese legacies — one that nourishes, and one that empowers. Together, we’re proving that awareness can become action and that when a community stands together, small gestures create big change.
So this Pink October, wear your story, show your strength, and join the movement.
